The food business has been shaken to its core by the Covid-19 pandemic, which is forcing many to adapt or die out. Complete business models are crashing to the ground, while small family owned take-outs are making more money than 5-star restaurants. We’re seeing a return back to the essentials at all levels, and restaurants are no different. However, while this might be bad news to some in the business, some restaurants have been able to actually flourish during these tough times. And these restaurants might be the ones who will be better prepared for a world post Covid. Let’s take a look at some of the things that could change for restaurants after Covid-19.
The Rise of Virtual Restaurants
If you think the idea of virtual restaurants is somewhere far away in the future, think again. Not only are they here now, but it’s very possible you ate from one without even knowing it.
Virtual restaurants are restaurants with an actual kitchen, but no storefront. This means they rely solely on delivery for profit. If you don’t have at least a solid delivery strategy, know that you will now have to compete with restaurants who are getting an edge by cutting their operation and overhead costs. This also means that you can capitalize on the trend and open a virtual restaurant yourself that could carry a whole other selection of products or even completely different cuisines from the same premises.
People Will Feel Less Touchy for a While
We can expect the psychological effects of the pandemic to carry on well after the threat has been neutralized. Curbside pickup will now become not only a feature, but a necessity. Touchless app payments will increase, while others will have to adapt with the times and start implementing app solutions themselves. People will pay more attention to safety and security, and delivery services will emphasize their contactless delivery experience.
Sit Down Restaurants Will Need to Do More
Sit down restaurants were already feeling the crunch before the crisis, and a lot of it was caused by staleness in the market. Lack of creativity has been one of the reasons why many well-known sit-down chains were on the brink of extinction.
They will have to do more to provide an experience and focus on the part of their audience who supports them the most – young families. This is the perfect time to think about a dinosaur themed restaurant or anything that could help differentiate your brand. Only those who remember their core audience and know how to cater to them will survive, while those desperately trying to reinvent themselves might lose their identity.
The Covid crisis is set to change the food business in ways we can’t even imagine yet. However, those who learn how to adapt and roll with the punches could actually turn this pandemic into an opportunity if they play their cards right. What changes will you make? Let us know.