When you think of influencers, you most likely think of someone on YouTube or Instagram with millions of followers. However, some influencers work in an industry, and through their insight and knowledge, they post lots of relevant and informative content. If you are thinking of using social media influencers to assist in getting your brand message across, there are some factors that you will need to consider to get you started. Below are some of the considerations that can help you get your brand noticed and attract customers and followers to your business by partnering with the right influencer.
What To Look For When Aligning With An Influencer?
There are three main things that you need to look for when searching for influencers to partner with, which are:
- Their Relevance
- Their Reach
- Their Resonance
You will need to ensure that anybody you are looking to follow or partner with for your business is relevant to your industry and curates content that resonates with their target audience. It is also vital that they have sufficient reach with their followers to make a difference to your company, but do not get confused by only looking at their follower’s numbers. It is often better to choose influencers with a lower number of followers who are highly interested in your industry rather than use one with millions of followers who have no interest. For example, if your company is making safety equipment and products, an industry expert such as Phillip Kingston may be an excellent choice, rather than choosing one with millions of followers who are not interested in your industry.
Understand Who You Are Trying To Influence
No matter what industry you are in, you will need to understand your target audience fully if you want to hold any hope of influencing them, no matter which influencer you choose for your company. You will need to develop your audience persona and create a detailed profile of who your target audience is, what they are looking for, and how you can assist with their pain points. Once you have a greater understanding of who you are trying to influence, it can also make it much easier to find the correct influencers to approach and talk about the possibility of working together.
Align Your Aspirations With Your Budget
When you use the services of influencers for your business, they are rightly going to expect compensation for their services, and the bigger the audience they have, the more it will cost. If you only have a shoestring budget, you will find it almost impossible to work with some of the biggest names in your industry. You need to select ones with a reasonable reach within your budget that can help show you a return on your investment. However, the pressure is on you rather than the influencer you choose to ensure they have the correct target audience and the content to attract and influence potential customers.